Introduction.

Magento is an open source Ecommerce software, which allows, Shopping Cart Solutions for small, medium and enterprise businesses. It is a Content Management System, built, using PHP. It is suitable for B2B and B2C marketing. It allows online transaction processing, to facilitate purchase and sale of products and services. It integrates with several Payment Gateways such as PayPal, Barclay Card, HSBC, Sage, USAePay, WorldPay, Skrill, Stripe, etc., to provide a seamless shopping experience. It is the most popular Ecommerce Software in the world with a 30% market share of the global Shopping Cart software industry.

Brief History.

Magento was first released in March 2008, by Varien Inc., based in Culver City, California. The CEO, Mr Roy Rubin started selling the company to eBay in 2010. In 2011, eBay announced that it had acquired the complete stake in Magento. eBay went on to sell the company to Permira Private Equity. Permira in turn sold the business to Adobe Inc., in May 2018. Since then, Magento has been an integral part of Adobe Inc. Magento continues to be widely used as an open source software and thousands of website developers across the world, continue to use the open source version for developing Ecommerce portals.

Features.

Magento is an open source software and hence, web developers can customize it as per their requirements. It offers features like eBay listing integration, eBay order import, multiple skins, point of sale order management, subscriptions, template engine, etc. It allows customers to login using a guest account, allows them to offer testimonials, review products, search for products, reorder products, return products, share information about the products with friends, etc. The platform facilitates online payments via payment gateways such as, PayPal, Barclay Card, HSBC, WorldPay, USAePay, etc. It allows alternative check out via, Amazon FPS, Google Check out, and PayPal Express. Some of the other features include, mini cart, newsletters, online polls, product ratings, social bookmarking, coupons and gift certificates for customers, membership only categories, membership only products, special offers, etc. It offers Real Time shipping calculations for Canada Post, DHL, FedEx, United States Postal Service, UPS, etc. It also offers Shipment tracking information for products shipped via., DHL, UPS, United States Postal Service and FedEx.

Community and Support:

Magento has a thriving and supportive global community, which can be accessed for support, web development and installation. Web developers, proficient in design, installation and technical support, for Magento, are widely available throughout the world.

Magento, by Adobe Inc.

The Magento Commercial version, offered by Adobe Inc., has features like, Order Management, gathering Business Intelligence, Paid Extensions, etc. Magento, offers services like, designing Commerce Strategy, Business Deployment Consulting, Data Science and Analytics Services, Project Advisory and Governance, Architecture Advisory and Dedicated Solutions Architect, Code Audit, Migration and Implementation services, Cloud Deployment services, Solution Health Check up, Infrastructure Review, Magento U Training and Certifications. It offers special features for B2B marketing, Unlimited Scalability, Digitization, distribution through multiple channels, mobile friendly interface. It offers 24*7 technical support. It also has a global partner network, which provides customer support for trouble shooting, web development, and installation.

Competition.

Magento is a leader in the global Shopping Cart software industry and has a 30% market share. Some of its competitors include, Shopify, Volusion, Big Commerce, Virto Commerce, among others. Magento is one of the pioneers, in the Ecommerce software industry. It started out as an open source software. It is now also available as a commercial Ecommerce platform as well as, SaaS.

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